VIDEO CREATION, EDITING AND POSTING ONLINE
Online video ads are essential for advertising any business, no matter how big or small. Video opens up a wider audience and creates an emotional impact that static text and images just can’t beat.
But what do you do after production is wrapped?
How do you edit the raw video into a compelling ad and get it in front of customers?
In this course,
We will take participant through the steps to edit and distribute online ad through social media platforms such as Facebook and Instagram. We will also show how to add polish with effects, graphics, and color correction; export and upload video to different marketing channels; measure video’s success and create return on investment.
This six week course is a beginners’ guide for people who want to be able to make and edit their own films using industry standard software, Adobe Premiere Pro. It is also a grounding for people who want to make a start on a professional career in filmmaking and editing.
Using our industry standard software and equipment, you will film a short sequence, learn the essentials of film-editing and how to navigate Adobe Premiere Pro’s menu and tools. In class sessions you will work on a basic project undertaking everything from importing video through editing, adding a soundtrack, creating a title sequence and exporting the final result to the best file format for the purpose. Week by week our experienced tutor will take you through essential topics such as:
Film sequences.
Media management.
Understanding formats and importing video.
Video editing tools and techniques.
Adding effects and transitions.
Adding opening and end credits.
Key-framing and timelines.
Exporting finished video.
By the end of the course, you will be able to shoot and edit video, audio and other media content, and add effects and transitions to your film. Finally, you will learn how to export your finished video to a web, TV or mobile format, including knowing the difference between these formats and how to choose the right one for the job.
Throughout the course you will have hands-on experience in using the skills you are learning and as a result you will be able to apply this knowledge to making your own video by the final session. This course is ideal for those who want to learn through practical workshops, with industry tips and one-to-one tutor support and guidance.
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